Marketing With the enormous amount of .petition in the real estate industry, setting yourself apart is vital. Branding, advertising and promotion of your skills and credentials can mean attracting more sellers – and thus – earning more .missions. Most forms of marketing get outrageously expensive, but one method stretches to multiple channels while being extremely affordable. Here are just a few ways to use custom lapel pins in the real estate industry. Promote Brokerage or Firm Affiliations There’s a win-win that occurs when brokerages and real estate firms bestow branded lapel pins to their agents. Customers recognize and appreciate names such as Century 21, ReMax, Keller Williams, and other realty .panies. They get .fort from knowing their Realtor is backed by a national corporation. Likewise, the firm receives positive marketing when agents wear lapel pins showing their firm’s logo. Brand Your Own, Personal Service While promoting the brand of your firm is important, distinguishing yourself from other Realtors within that firm is also vital. In addition to adhering to the policies and practices of your firm, create a .plete branded persona for you and your assistants to work by. This should include lapel pins that bear your motto, your unique selling proposition and/or your contact information. Employee Recognition Has one of the agents in your firm produced above and beyond this month? Reward them with a permanent and visible award of their ac.plishment. Lapel pins are a great motivational tool that helps push Realtors toward the next level. Workshop & Class Promoters Realtors and real estate firms aren’t the only ones who can benefit from affordable lapel pins. Workshop and class promoters can also. After .pleting one of your courses, you can award lapel pins to Realtors that allow them to show their new designation of Certified Buyers Representative, Certified e-Pro, etc. Just as with the brokerage and firm affiliations mentioned previously, this is wonderful win-win for you and your class attendees. Custom Lapel Pins are Versatile When you place an order for custom lapel pins, you’re in control. The only limit is your imagination. You make the call on color, shape, size, and style to create the perfect accessory. Rather than a boring, off the shelf design, you can build your own masterpiece. So what should you look for when deciding where to order your custom lapel pins? Look for a .pany that offers exceptional value including free design, molding, color proofs, artwork, and air shipping. When .bined, these savings can quickly add up to hundreds of dollars on each order. More than ever before, real estate professionals need a new, powerful way to reach potential clients. 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