Alibaba to sign an agreement with the national development and Reform Commission deputy director of the electricity supplier countryside continued to heat up the national development and Reform Commission review Wang Xiaotao pointed out that the next three years, the Commission will strengthen the overall planning, comprehensive coordination, continue to improve the business environment and the organization of the pilot areas, the pilot areas of rural docking Alibaba Taobao project. This reporter Tao Li Shanghai reported that with the support of the government a series of measures, including Alibaba, Jingdong mall, suning.com and other electronic business platform, "go to the countryside", in-depth into the rural market. In February 17th, the national development and Reform Commission reached an agreement with Alibaba to develop the strategic cooperation of rural electricity suppliers by returning home to start business. The next three years, the two sides will jointly support more than 300 pilot counties (cities, districts) combined with home entrepreneurship pilot, the development of rural electricity supplier. Wang Xiaotao, deputy director of the national development and Reform Commission, pointed out that in the next three years, the NDRC will strengthen overall planning, comprehensive coordination, and constantly improve the entrepreneurial environment in the pilot areas, and organize pilot areas docking Alibaba rural Taobao project. Alibaba provides support for rural e-commerce projects including rural Taobao landing support. In the past three years, about 100 pilot areas are supported each year to promote entrepreneurship and employment. Alibaba group senior vice president, B2B business group president Wu Minzhi earlier in the twenty-first Century Economic Herald reporter said: "we are not in the name of just set a point on the line, but to open every village Amoy point can be sustained and healthy development. Village Amoy partner average income has reached more than 1500, and some even a month of twenty thousand or thirty thousand yuan of income." In addition to Alibaba, Jingdong mall, suning.com and other platforms also began to develop rural electricity supplier in the past two years. Jingdong adopted the mode of establishing county level service center or rural cooperative point, and established self operated logistics network for distribution to households. Senior electricity supplier observer Lu Zhenwang on twenty-first Century economic report reporter said, online shopping in the three or four line city is still not active, especially in the rural market. Once the rural electricity market is broken, consumption domestic demand will rapidly expand. "Many business super and stores did not go deep into the countryside, which gave the electricity supplier a great opportunity. In addition, the trade of fresh products of agricultural products will also be activated." However, throughout the development of rural electricity providers, high talent, logistics and promotion costs are still the big platform around the ridge. The line on the floor because of the particularity of the rural market, the logistics chain longer and consumer groups and more dispersed, to take a completely different business platform and common way of electricity supplier, its core is deep into the rural distribution, the product promotion and the real landing. Therefore, to some extent, the core competition of rural electricity supplier lies in whether it can fall to the line. From the 2003 Taobao village, to the 2012 "Suichang model", to 2014 "thousand County village plan", and then to the "smart countryside" in 2015, Alibaba’s rural electricity supplier strategy is escalating step by step. Through the Taobao, Juhuasuan and rookie logistics, Alibaba through the upstream and downstream industry chain of agricultural products, is gradually infiltrated into the rural market. By the end of 2015, the village theory

阿里巴巴与发改委签协议 电商下乡热持续升温   导读   国家发展改革委副主任王晓涛指出,未来三年,发改委将加强统筹规划、综合协调,不断改善试点地区创业环境,并组织试点地区对接阿里巴巴的农村淘宝项目。   本报记者 陶力 上海报道   在政府一系列措施的支持下,包括阿里巴巴、京东商城、苏宁易购等在内的电商平台纷纷“下乡”深入到农村市场。   2月17日,国家发展改革委与阿里巴巴达成结合返乡创业试点发展农村电商战略合作的协议。未来三年,双方将共同支持300余试点县(市、区)结合返乡创业试点发展农村电商。   国家发展改革委副主任王晓涛指出,未来三年,发改委将加强统筹规划、综合协调,不断改善试点地区创业环境,并组织试点地区对接阿里巴巴的农村淘宝项目。   阿里巴巴则提供包括农村淘宝在内的农村电商项目落地支持。近三年内每年支持约100个试点地区促进返乡创业就业。   阿里巴巴集团资深副总裁、B2B事业群总裁吴敏芝此前在接受21世纪经济报道记者采访时说:“我们不是以这个名义随便设置一个点就行了,而是希望开出的每一个村淘点都可以持续健康发展。村淘合伙人平均收入已经达到1500块以上,有的一个月甚至有两三万元的收入。”   除了阿里巴巴以外,京东商城、苏宁易购等平台也在近两年开始发展农村电商。京东采取建立县级服务中心或乡村合作点的模式,并建立了配送到户的自营物流网络。   资深电商观察人士鲁振旺对21世纪经济报道记者表示,网购在三四线城市仍不活跃,尤其是农村市场。一旦农村电商市场被突破,消费内需也会迅速扩大。“很多商超和卖场并没有深入到农村,这给了电商很大机会。另外,农产品生鲜类的交易也会随之被激活。”   不过,纵观农村电商发展,高昂的人才、物流和推广成本仍然是各大平台绕不过的坎。   线下落地之考   由于农村市场的特殊性,其物流链较长而消费群体又较为分散,导致电商平台采取了与普通电商完全不同的方式,其核心便是深入到农村布点,使推广和产品真正落地。   因此,从某种程度来说,农村电商的核心竞争点在于是否能落地到线下。   从2003年的淘宝村,到2012年的“遂昌模式”,到2014年的“千县万村计划”,再到2015年的“智慧农村”,阿里巴巴的农村电商战略一步步升级。通过淘宝、聚划算和菜鸟物流,阿里巴巴通过深入农产品上下游产业链,正在逐步向农村市场渗透。截至2015年末,村淘项目在全国范围内所覆盖的农村淘宝村达到一万四千多个。   阿里巴巴集团合伙人、副总裁孙利军介绍,此次与发改委合作一方面助力试点地区发展农村电商,另一方面还能通过发展农村电商进一步吸纳更多农民工等人员返乡创业就业。按照规划,将设立约100个县级服务中心和10000个村级服务站。   农村淘宝确定进驻一个地域后,一般会在县点建设一个县级服务中心,由农村淘宝输出小二到前线,与政府一道完成村级服务站的整个硬件配套。此外,菜鸟网络也会随之落地,选择本地物流企业在整个县域打通“最后一公里”,连接城市与农村。   虽然京东商城在农村电商的战略布局晚于阿里巴巴,但是其发展速度可谓神速。   京东商城相关人士告诉记者,京东以每月平均6000名的速度,已经招募了5万名来自当地农村的乡村推广员,服务能力覆盖全国5万多个行政村。“我们的方向是工业品进农村、农村金融和生鲜电商战略。”   同时,依赖线下仓储的优势,苏宁在2015年元月才提出农村电商计划,到年底已建成1000家苏宁易购服务站。   分析人士认为,电商巨头集体向生鲜电商、农产品电商领域发力,将会使一部分垂直类农产品电商遭遇冲击。“物流和补贴都是非常考验平台实力的,如果大平台能给到更好的价格和条件,农村用户自然而然会有所选择。”   农村电商智慧化   有统计数据表明,2014年底,全国农村网购市场总量超过1800亿元,增长幅度为41%,而城市地区的增幅仅为17%。预计2016年,农村网购市场有望增至4600亿元。   但是,无论是“最后一公里”的配送,还是服务中心的地租人力,抑或是“刷墙”等品牌推广,都需要电商平台付出高昂的成本。   一名不愿具名的电商平台内部人士向记者抱怨道:“农村市场看起来很大,但是需要有很大的耐心去做。一些县城里的青壮年人才基本都去外地打工了,留下来的是老人小孩和妇女,既不能作为人才,也缺乏购买能力。我们大多数时候还靠刷墙去推广,其实我觉得只有春节前后才有效果。”   在诟病最多的物流环节,菜鸟网络此前已经和邮政合作,深入到村一级单位。而京东则主要以自建物流为主,并鼓励配送员回乡做物流点,这一策略也需要付出很高的成本。   因此,政府补贴对于电商平台和一些小县城来说便不可或缺。2015年6月,财政部、商务部公布了2015年电子商务进农村综合示范工作的200个示范县名单,中央财政计划安排20亿专项资金进行对口扶持,每个示范县有1000万的扶持资金。   除了传统的电商业务,阿里巴巴和京东商城也瞄准了随之衍生的一系列服务。京东旗下的京农贷,用户贷款只能用于购买农业生产资料,不同贷款用途设置的贷款金额不同。   农村淘宝服务站也推出旺农贷,有贷款需求的农民,直接去当地农村淘宝服务站,即可进行无抵押、无担保纯信用贷款,最快3分钟便能放款。   在孙利军的设想中,一系列的智慧生活方式都可以围绕村淘点展开,比如智慧医疗、教育等。   因此,农村电商似乎并不像目前表现出来的,仅仅是农民网购以及农产品上网,在信息发展不对称的农村,任何需求都可以依靠互联网去改造。 进入【新浪财经股吧】讨论相关的主题文章:

 

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