Business Of all the tools at the disposal of the marketing person there is probably none so versatile, more challenging, and so rich in potential than the trade show display booth. Further, none offers more scope for the imagination and creativity; none offers so many opportunities for direct exposure to sales prospects, media, and other publics. None has the immediacy and presence of the trade show display booth. None offers the ability to better gauge feedback of the attendee. Despite a serious fall-off in the number and attendance of trade shows in recent years, the industry has seen a 3 percent rise in growth in the $ 100 billion industry since 2008, according to figures provided by the International Association of Exhibitions and Events and the subject of an article in the April 12, 2012 issue of Bloomberg Businessweek. Trade Shows are Bigger Than Ever: There was a time in the aftermath of 9/11, and the more recent financial meltdown, that many experts predicted the end of the trade show in favor of video conferencing and other products of the Internet. Unfortunately, at least for the time being, the technology, not to mention the human know-how does not make this feasible. In the meantime, depending on the specific industry being served, trade shows are alive and well. In fact, one of the most important elements of trade show success begins long before the show actually starts. That is selecting the trade shows that best fit your market and are proven winners for both exhibitors and attendees alike. Where and With What? The next important element to be determined before you attend a show is to determine where on the floor you would like to be. Entrance areas are always popular, as are other areas with heavy traffic. Once the space is selected you will need to make sure your trade show display booth will fit the space. It is times like this that modularity can be a lifesaver. Plainly said, if it doesn’t fit, being able to break your booth down to pieces that will fit will save your day. Just don’t rely on the drapes provided by the show. This is a good mark of an amateur, and you can bet you won’t get much attention. The three most important words to remember when creating your trade show exhibit booth are movement, color, and sex. People are attracted to movement in a booth, whether it be part of the actual booth or the people in it. Color will also grab the attention of those passing by your booth. The final element is sex, but be careful. Hiring a bevy of beauties who just stand around looking beautiful will backfire on you. Having them doing something such as handing out materials and doing demonstrations can work wonders for your attempts at getting attention. Just remember that the whole point of a trade show display booth is to get attention for your company, products, and services. With time and creativity doing that will become second nature. About the Author: 相关的主题文章:


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